{"id":3622,"date":"2017-06-10T15:49:52","date_gmt":"2017-06-10T19:49:52","guid":{"rendered":"http:\/\/www.slotsmamma.com\/blog\/?p=3622"},"modified":"2017-06-26T16:14:27","modified_gmt":"2017-06-26T20:14:27","slug":"atlantic-city-casinos-ditch-skill-based-gaming-experiment","status":"publish","type":"post","link":"https:\/\/www.slotsmamma.com\/blog\/atlantic-city-casinos-ditch-skill-based-gaming-experiment\/","title":{"rendered":"Atlantic City Casinos Ditch Skill-Based Gaming Experiment"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-3621\" src=\"http:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2017\/06\/girl-skill-based-gaming-300x281.jpg\" alt=\"\" width=\"300\" height=\"281\" srcset=\"https:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2017\/06\/girl-skill-based-gaming-300x281.jpg 300w, https:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2017\/06\/girl-skill-based-gaming-768x718.jpg 768w, https:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2017\/06\/girl-skill-based-gaming.jpg 818w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Caesars Entertainment tried out skill-based gaming at its three Atlantic City properties. And apparently, things didn&#8217;t go so well.<\/p>\n<p>Caesars will remove a combined 21 skill-based gambling games from Caesars Atlantic City, Bally&#8217;s, and Harrah&#8217;s Resort.<\/p>\n<p>According to Melissa Price, senior vice president of gaming enterprise for Caesars, the problem is that these games just didn&#8217;t make enough money. And the company could no long justify floor space for skill-based gaming.<\/p>\n<p><strong>What Went Wrong with Skill-Based Gaming?<\/strong><\/p>\n<p>Unlike slot machines, skill-based casino games give players an element of control over their destiny. Rather than returning a set long-term percentage, a player&#8217;s skill can add a little more to the payback. This also works in the reverse, where bad players can lose more money.<\/p>\n<p>Either way, these games were predicted to appeal to millennials, who don&#8217;t play slot machines. And Caesars rolled out Danger Arena as their first experiment to test this theory.<\/p>\n<p>As we covered before, Danger Arena is a first-person shooter that sees players blast monsters. In theory, this sounds like a fun concept. But when put into practice, players couldn&#8217;t tell this from another slot machine<\/p>\n<p>\u201cWe all understood that we were learning and experimenting,\u201d Price told the Press of Atlantic City. \u201cIt was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.<\/p>\n<p>\u201cIf I put a game in the middle of the sea of slots, it just looks the same. Potential players just walk right past,\u201d<\/p>\n<p><strong>Casino Millennial Dilemma Still Unsolved<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-3623\" src=\"http:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2014\/07\/millennials-casino-300x226.jpg\" alt=\"\" width=\"300\" height=\"226\" srcset=\"https:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2014\/07\/millennials-casino-300x226.jpg 300w, https:\/\/www.slotsmamma.com\/blog\/wp-content\/uploads\/2014\/07\/millennials-casino.jpg 605w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Casinos have looked to e-sports for a solution on how they can get more millennials playing casino games. After all, e-sports are one of the biggest rising industries in gaming. But it doesn&#8217;t seem that this age group &#8211; born from 1980 to 2000 &#8211; is ready to treat skill-based gaming quite the same way.<\/p>\n<p>This doesn&#8217;t mean that casinos will give up, though, because millennials are America&#8217;s largest generation at 75.4 million. Going further, their buying power ($2.5 trillion) is expected to overtake baby boomers in the year 2020.<\/p>\n<p>\u201cYes, it\u2019s true that there are fewer millennials playing slot machines,\u201d Price said while adding that only 8% of Caesars&#8217; slots revenue comes from millennials.<\/p>\n<p><strong>Don&#8217;t Expect Skill-Based Gaming to Go Away<\/strong><\/p>\n<p>This may be the end of skill-based gaming at Caesars&#8217; Atlantic City properties. But it&#8217;s not the end of it entirely. Tropicana Atlantic City has three such games on their main floor. Meanwhile, other Nevada and Atlantic City casinos are interested in the subject.<\/p>\n<p>That said, it&#8217;ll be interesting to see if skill-based casino games can gain any more push the next time that somebody tries them out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caesars Entertainment tried out skill-based gaming at its three Atlantic City properties. And apparently, things didn&#8217;t go so well. Caesars will remove a combined 21 skill-based gambling games from Caesars Atlantic City, Bally&#8217;s, and Harrah&#8217;s Resort. According to Melissa Price, senior vice president of gaming enterprise for Caesars, the problem is that these games just &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,1,12,82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/posts\/3622"}],"collection":[{"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/comments?post=3622"}],"version-history":[{"count":3,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/posts\/3622\/revisions"}],"predecessor-version":[{"id":3626,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/posts\/3622\/revisions\/3626"}],"wp:attachment":[{"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/media?parent=3622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/categories?post=3622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slotsmamma.com\/blog\/wp-json\/wp\/v2\/tags?post=3622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}